TestDrive INSIGHT Demo Session Recording
Quickjump: Web-based playback | INSIGHT for sales & marketing | INSIGHT for usability | Features | Pricing
Record online demos conducted by your prospects
Want to discover how your prospects explore and use your software? Now your Product Development, Marketing and Sales teams will have the ability to study prospect behavior within your software with Runaware’s latest service, TestDrive INSIGHT. TestDrive INSIGHT incorporates the use of our DRA (Demo Recording Analysis) technology. By using our DRA technology, you can record your prospects TestDrive software demo experience. For the first time in an online demo, an ISV has the ability to record and play back a prospect’s TestDrive online demo – without the need to dedicate staff to facilitate the recording or the need to bring participants into your offices.
Insight System features:
- web-based playback portal
- full set of playback controls
- set criteria to record only the demos most valuable to you
- ability to review the demos of prospects most important to
- segment recordings based on any number of criteria
- ability to download any recording to archive locally and review later.

INSIGHT for sales and marketing
Your sales force can use TestDrive INSIGHT as a tool to view their leads’ actions, which can be later used to optimize their initial sales approach. Knowing what features of your software a prospect has explored – or even had trouble finding, helps to improve close rates and provide an improved ROI.
By incorporating TestDrive INSIGHT, your Marketing team has the ability to study prospect behavior within your software, see what features are the most popular, and evaluate how long it takes prospects to find what they need or even how long they demo your software. Your marketing team can then focus their campaigns on the features that prove to be the most valuable to prospects – or promote the ones least known.
INSIGHT for product development and usability
TestDrive INSIGHT can streamline your product development and usability research. INSIGHT gives you the ability to record TestDrive sessions from users all over the world, without the need to dedicate staff to administer the recording or bring participants on-site.
With TestDrive’s global platform and web delivery, it’s never been easier to improve your usability research. INSIGHT can also be used to optimize your TestDrive online demo environments.
Key Benefits of TestDrive INSIGHT
- Insight to leads’ actions in your online demo
- Ability to study prospect software evaluation behavior
- No dedicated staff or paid participant research needed
- Ability to test multiple UI designs
Whether you're trying to optimize your demos, customize your sales pitch or tailor your marketing messages, TestDrive INSIGHT is the extra tool you need to deliver extra results. No other recording service can provide complete video recordings of your online software demo over the web.
Pricing
TestDrive INSIGHT is an add-on service that works with TestDrive online demos. Pricing will vary based on traffic volume and storage requirements.
Contact one of our sales reps today to learn more about using TestDrive INSIGHT to record your online demos.





We are thrilled with the level of interest around the online test drive and our ability to demonstrate some of the exciting new capabilities that will be part of the 2007 Microsoft Office system.


