Take your Advertising to the Next Level with Google TV Ads
Google TV Ads are a Google Beta Program and combine one of the most traditional forms of advertising (television) with the online marketing world, integrating the best qualities of each. You can now integrate television advertising with your Google AdWords account and take your advertising programs from the web to the living room with the same level of visibility, reporting and performance.
How it Works
A campaign can be launched efficiently through Google’s automated process. As the advertiser, you set the budget, and decide when and where the ad could air. After an ad has aired, the critical analytical metrics are reported through Google Adwords to understand the effectiveness of the ad.
Demographics
You are able to target the audience that best suits your products. More than 94 national networks and 34 local networks are available. You are also able to have your ad air at any time of the day. You can also target specific demographics such as age range, gender and geographic location.
Pricing
Pricing for Google TV Ads run through an auction-based pricing system; you only pay for impressions that are actually delivered. Google is able to track how many TV sets were on during your ad – Tivo or DVR recordings are not counted. The winning advertiser bid pays the next-highest bidder's offer, so cost will never exceed your set budget.
Be the First
Runaware’s search division has been selected for this unique beta program, allowing us to offer these services to you before many or all of your competitors. You could be the first to take advantage of this new, exciting channel of advertising. Runaware manages the entire process between you and Google, taking the worry out of your hands.
