Improve your Software Marketing with Google Pay Per Click Advertising

Pay-Per-Click (PPC) advertising is one of the most traditional forms of online advertising, and is often referred to as a “sponsored link”. PPC campaigns are the primary form of SEM marketing. These ads appear next to or above the organic (or natural) results on the search engine results page. This allows you to pay only when a potential customer clicks on an ad to visit your website. As the advertiser, you bid on keywords that are relevant to your product or service, including those related to your competitors. When a user types a query matching or relating to one of your keywords, the ad may be shown. The most popular three search engines that participate in PPC are Google, Yahoo, and MSN, although many others participate in this channel of advertising as well.

PPC ads may also appear on Content Network websites (for numerous search engines). In this case, ad networks provide ads that are relevant to the content of the page where they appear, and no search function is involved. An example of a Content Network member could be WSJ.com, LinkedIn.com, PCMag.com or CNN.com.

Keyword Pricing and Cost per Click

Pricing for PPC ads varies depending on the level of competition in your industry. Typically the cost can be as low as $.05 per click, or as high as $20.00 per click. Cost-Per-Click (CPC) is based on many factors, and is not always as high as your bid. Usually you will pay one cent more than the next highest bidder for the placement of your ad. The more you agree to bid for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results, and usually the more clicks your ad will receive.

Services

Runaware bridges the gap between you, the advertiser, and the search engine by taking the manual work out of your hands.

  • Take over management of an existing campaign to optimize its performance or create a campaign from the ground up
  • Development of keyword lists
  • Creation of ads
  • Analysis of budgets and keyword bids
  • Recommendations and construction of landing pages
  • Continued monitoring and optimization of your campaigns by Google Certified staff

Analytics

With Runaware you will see your leads from the initial impression through qualification and their demo

  • Tie PPC campaigns and keywords into your customer profiling, lead capture and online demo data
  • View clicks, conversion, demographics and drop-off
  • One reporting system for your online marketing
  • Include PPC reports with your regular TestDrive traffic reports