Expand your PPC Campaigns with Images

Google Image Ads are identical to PPC advertising, in which the ads that are shown are visual images versus text ads. As the advertiser, you bid on keywords exactly as you would for PPC advertising, and an image ad shows next to or above the organic results on the search engine results page. The ads can be various sizes, can incorporate text, and can have unique landing pages within your website.

Image Ads may also appear on Google Content Network websites. The capability to use Image Ads is limited to those search engines and Google Content Network sites that support the formatting, which can vary from those who support Text Ads.

Keyword Pricing

Pricing for Image Ads works exactly the same as Pay-Per-Click and varies depending on the level of competition in your industry. Typically the cost can be as low as $.05 per click, or as high as $20.00 per click. Cost-Per-Click (CPC) is determined by various factors by the search engine.

Integrate with your PPC

Runaware manages the entire process just as we do PPC campaigns, supplying you with continuous feedback and recommendations for further optimization. We also have the ability to create Image Ads for you, using our experienced graphic artists. Drive qualified leads to TestDrive Lead Capture landing pages and your TestDrive online demos.

Pricing

Image ads are a part of the PPC program and can be managed as a standalone campaign or along with your text PPC ad campaigns.