UK Accountancy Software Vendor Businessware Selects Runaware TestDrive for Online Demo Service

CONTACT:

Jayson Gehri
[954] 302 5340

Fort Lauderdale, Florida (July 03, 2007) – Runaware™, the world leader in online software demonstration services today announced that Runaware TestDrive has been selected by UK accounts software specialist Businessware as their online demonstration solution.

Gareth Connor, Manager & Co-Founder at Businessware said, “We already heavily market our web-site, primarily using internet marketing methods, including paid placement campaigns with the largest providers and I'm confident that TestDrive will make a big difference to our sales and marketing efforts. As well as a creating a substantial competitive differential from the perception of potential customers, we recognise that TestDrive will result in more downloads of our software from our website and ultimately more sales.”

The link to the TestDrive of our applications for potential customers will be displayed heavily on Businessware's homepage at http://www.business-ware.co.uk. “I know that Runaware will be a significant driving force of our new package of marketing options to help us achieve our ambitious goals to take our business to the next level,” added Mr. Connor.

Runaware CEO Tim Keyes commented, “We are delighted to make the announcement of this new client for Runaware in the UK; this is only part of our continued growth in Europe. We expect many more customer wins over the coming months from Europe as the European Software Market follows the US in realizing that TestDrive is the most effective marketing tool for software vendors on the planet.”

About Businessware
Businessware specialises in providing business management and accounts software for small businesses. We believe that small businesses are the heart of our economy. However software and technology that can help them succeed is often beyond their reach. Our goal is to become a leader in providing innovative, value for money software products specifically to help small businesses win.

Since being founded in 1992 our vision has been to provide the best possible quality software at the lowest cost. Delivering exceptional value for money is a core business goal and the driving force behind our strategy. With such a pedigree and quality at low cost it is surprising Businessware is not more widely known. We would like to think of it as the best kept secret in business software. Our focus is entirely on Businessware and spreading the word that we have the ideal answer for small businesses, proving that software can be both world class and low cost. For more information about Businessware visit http://www.businessware.co.uk.

About Runaware™
Founded in 1999 and with offices in North America and Europe, Runaware™ is the global leader in online software demonstration services. Runaware™ offers ISVs and software publishers a revolutionary means of providing a hassle-free online demonstration environment that runs full versions of software safely and securely over the Internet – anywhere, anytime – with no CDs, downloads or installations required. More than demonstrations, Runaware™ delivers intelligence and measurable results, producing higher sales and conversion rates, faster time-to-market and shorter sales cycles – all at a lower cost.

To receive Runaware news directly in your RSS reader, subscribe at http://feeds.feedburner.com/LatestNewsReleasesFromRunaware.

CONTACT:

Jayson Gehri
[954] 302 5340

Fort Lauderdale, Florida (July 03, 2007) – Runaware™, the world leader in online software demonstration services today announced that Runaware TestDrive has been selected by UK accounts software specialist Businessware as their online demonstration solution.

Gareth Connor, Manager & Co-Founder at Businessware said, “We already heavily market our web-site, primarily using internet marketing methods, including paid placement campaigns with the largest providers and I'm confident that TestDrive will make a big difference to our sales and marketing efforts. As well as a creating a substantial competitive differential from the perception of potential customers, we recognise that TestDrive will result in more downloads of our software from our website and ultimately more sales.”

The link to the TestDrive of our applications for potential customers will be displayed heavily on Businessware's homepage at http://www.business-ware.co.uk. “I know that Runaware will be a significant driving force of our new package of marketing options to help us achieve our ambitious goals to take our business to the next level,” added Mr. Connor.

Runaware CEO Tim Keyes commented, “We are delighted to make the announcement of this new client for Runaware in the UK; this is only part of our continued growth in Europe. We expect many more customer wins over the coming months from Europe as the European Software Market follows the US in realizing that TestDrive is the most effective marketing tool for software vendors on the planet.”

About Businessware
Businessware specialises in providing business management and accounts software for small businesses. We believe that small businesses are the heart of our economy. However software and technology that can help them succeed is often beyond their reach. Our goal is to become a leader in providing innovative, value for money software products specifically to help small businesses win.

Since being founded in 1992 our vision has been to provide the best possible quality software at the lowest cost. Delivering exceptional value for money is a core business goal and the driving force behind our strategy. With such a pedigree and quality at low cost it is surprising Businessware is not more widely known. We would like to think of it as the best kept secret in business software. Our focus is entirely on Businessware and spreading the word that we have the ideal answer for small businesses, proving that software can be both world class and low cost. For more information about Businessware visit http://www.businessware.co.uk.

About Runaware™
Founded in 1999 and with offices in North America and Europe, Runaware™ is the global leader in online software demonstration services. Runaware™ offers ISVs and software publishers a revolutionary means of providing a hassle-free online demonstration environment that runs full versions of software safely and securely over the Internet – anywhere, anytime – with no CDs, downloads or installations required. More than demonstrations, Runaware™ delivers intelligence and measurable results, producing higher sales and conversion rates, faster time-to-market and shorter sales cycles – all at a lower cost.

To receive Runaware news directly in your RSS reader, subscribe at http://feeds.feedburner.com/LatestNewsReleasesFromRunaware.