Sage Uses TestDrive on its New Web Site
Gothenburg, Sweden (August 26, 2008)
CONTACT:
Jayson Gehri
+46 [0]31 743 0150
www.runaware.com
The leading supplier of business software for UK companies is seeing very positive results from its deployment of TestDrive for its best-selling Instant Accounts package
Gothenburg, Sweden (August 26, 2008) – Today Runaware, the global leader in online software demos and related services, is pleased to announce that Sage (UK) Limited has actively integrated TestDrive online demos onto its new website. Sage (UK) Limited has seen a marked increase in the number of high quality leads being generated through the web for its market-leading Instant Accounts package as a result of deploying the Runaware TestDrive online demonstration system to its newly rebranded website.
The TestDrive option for Sage Instant Accounts went live earlier this year, and has already become a source of high quality leads for the company.
Sage recognises the value in allowing potential customers to test out its software directly from their website. “Before we utilised Runaware’s TestDrive service, we used conventional software marketing techniques to promote our products such as downloads and evaluation CD’s. We then piloted TestDrive in the UK in 2007, and the online try-before-you-buy approach has been a fantastic success. This has since encouraged us to roll out the service for many more of our core applications and it is achieving more amazing results,” says Ewan McIntyre, Digital Marketing Manager Small Business Division Marketing. “The website re-design now reflects this success as it now incorporates the TestDrive service as an integral element and makes it easier than ever for our website visitors to get instant access to many of our top selling applications. There is no-doubt in my mind that this method is the future for software marketing” he added.
Prospective customers are attracted by the offer to run the full-working versions of our major software programs without having to download any files or request a CD to be sent to them in the post. “TestDrive is quick, easy and effective – both for the customer and for Sage,” says McIntyre.
Commenting on the results achieved with Sage Instant Accounts and Sage 50 Accounts, Chief Executive Officer of Runaware, Tim Keyes, states: “We are delighted but not surprised to see the very positive response that Sage is receiving as a result of using TestDrive to give customers the opportunity to experience the full range of features and benefits that the applications deliver to small and medium-sized businesses. TestDrive has proven, time and time again, to be highly effective in helping software businesses to enhance the level of service and choice they provide to prospective customers, and in persuading more of those prospective customers to take the next step on the sales cycle.”
Sage has also deployed Runaware’s TestDrive to provide potential customers with immediate access to its contact management software, Sage 50 ACT! This has also proved to be effective, providing Sage with a significant number of additional leads through the web site on a daily basis. The company is now looking at making the TestDrive service available for other applications and at the prospect of providing it as an added benefit to reseller and business partners.
Runaware is the global leader in online demonstration services. Its TestDrive interactive environment is used by software publishers and ISVs all over the world to boost sales by providing instant web-based evaluation capabilities without any need for downloads or to wait for CDs to arrive in the post. To access a full working version of the selected software package, all visitors to the publishers’ web sites need do is click on the TestDrive logo and provide a few enquiry details.
Applications run as if they are installed on the prospect’s own PC or laptop. Suites or add-on applications can be demonstrated in the TestDrive online demo, showing the collaboration between multiple applications and effectively up-selling prospects. Links to CRM and sales process can also be made, helping to speed up the sales cycle. Used on its own, or with self-guided tutorials and guided feature tours, TestDrive delivers the best user experience and provides the highest quality leads and improved time to market.
About Sage
Sage (UK) Limited is a subsidiary of The Sage Group plc, a leading global supplier of business management software solutions and related products and services, principally for small to medium-sized enterprises. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and now employs over 13,000 people worldwide.
About Runaware™
Founded in 1999 and with offices in North America, India and Europe, Runaware™ is the global leader in online software demos and software marketing services. Runaware™ offers ISVs and software publishers a revolutionary means of providing a hassle-free online demonstration environment that runs full versions of software safely and securely over the Internet – anywhere, anytime – with no CDs, downloads or installations required. More than demonstrations, Runaware™ also delivers industry-leading account management and software marketing services such as lead capture and customer profiling, demos for partners, demo localization, marketing campaigns and search engine marketing services. Runaware™ delivers intelligence and measurable results, producing higher sales and conversion rates, faster time-to-market and shorter sales cycles – all at a lower cost.
To receive Runaware™ news directly in your RSS reader, subscribe at http://feeds.runaware.com/LatestNewsReleasesFromRunaware.
CONTACT:
Jayson Gehri
+46 [0]31 743 0150
www.runaware.com
The leading supplier of business software for UK companies is seeing very positive results from its deployment of TestDrive for its best-selling Instant Accounts package
Gothenburg, Sweden (August 26, 2008) – Today Runaware, the global leader in online software demos and related services, is pleased to announce that Sage (UK) Limited has actively integrated TestDrive online demos onto its new website. Sage (UK) Limited has seen a marked increase in the number of high quality leads being generated through the web for its market-leading Instant Accounts package as a result of deploying the Runaware TestDrive online demonstration system to its newly rebranded website.
The TestDrive option for Sage Instant Accounts went live earlier this year, and has already become a source of high quality leads for the company.
Sage recognises the value in allowing potential customers to test out its software directly from their website. “Before we utilised Runaware’s TestDrive service, we used conventional software marketing techniques to promote our products such as downloads and evaluation CD’s. We then piloted TestDrive in the UK in 2007, and the online try-before-you-buy approach has been a fantastic success. This has since encouraged us to roll out the service for many more of our core applications and it is achieving more amazing results,” says Ewan McIntyre, Digital Marketing Manager Small Business Division Marketing. “The website re-design now reflects this success as it now incorporates the TestDrive service as an integral element and makes it easier than ever for our website visitors to get instant access to many of our top selling applications. There is no-doubt in my mind that this method is the future for software marketing” he added.
Prospective customers are attracted by the offer to run the full-working versions of our major software programs without having to download any files or request a CD to be sent to them in the post. “TestDrive is quick, easy and effective – both for the customer and for Sage,” says McIntyre.
Commenting on the results achieved with Sage Instant Accounts and Sage 50 Accounts, Chief Executive Officer of Runaware, Tim Keyes, states: “We are delighted but not surprised to see the very positive response that Sage is receiving as a result of using TestDrive to give customers the opportunity to experience the full range of features and benefits that the applications deliver to small and medium-sized businesses. TestDrive has proven, time and time again, to be highly effective in helping software businesses to enhance the level of service and choice they provide to prospective customers, and in persuading more of those prospective customers to take the next step on the sales cycle.”
Sage has also deployed Runaware’s TestDrive to provide potential customers with immediate access to its contact management software, Sage 50 ACT! This has also proved to be effective, providing Sage with a significant number of additional leads through the web site on a daily basis. The company is now looking at making the TestDrive service available for other applications and at the prospect of providing it as an added benefit to reseller and business partners.
Runaware is the global leader in online demonstration services. Its TestDrive interactive environment is used by software publishers and ISVs all over the world to boost sales by providing instant web-based evaluation capabilities without any need for downloads or to wait for CDs to arrive in the post. To access a full working version of the selected software package, all visitors to the publishers’ web sites need do is click on the TestDrive logo and provide a few enquiry details.
Applications run as if they are installed on the prospect’s own PC or laptop. Suites or add-on applications can be demonstrated in the TestDrive online demo, showing the collaboration between multiple applications and effectively up-selling prospects. Links to CRM and sales process can also be made, helping to speed up the sales cycle. Used on its own, or with self-guided tutorials and guided feature tours, TestDrive delivers the best user experience and provides the highest quality leads and improved time to market.
About Sage
Sage (UK) Limited is a subsidiary of The Sage Group plc, a leading global supplier of business management software solutions and related products and services, principally for small to medium-sized enterprises. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and now employs over 13,000 people worldwide.
About Runaware™
Founded in 1999 and with offices in North America, India and Europe, Runaware™ is the global leader in online software demos and software marketing services. Runaware™ offers ISVs and software publishers a revolutionary means of providing a hassle-free online demonstration environment that runs full versions of software safely and securely over the Internet – anywhere, anytime – with no CDs, downloads or installations required. More than demonstrations, Runaware™ also delivers industry-leading account management and software marketing services such as lead capture and customer profiling, demos for partners, demo localization, marketing campaigns and search engine marketing services. Runaware™ delivers intelligence and measurable results, producing higher sales and conversion rates, faster time-to-market and shorter sales cycles – all at a lower cost.
To receive Runaware™ news directly in your RSS reader, subscribe at http://feeds.runaware.com/LatestNewsReleasesFromRunaware.
CONTACT:
Jayson Gehri
+46 [0]31 743 0150
www.runaware.com
The leading supplier of business software for UK companies is seeing very positive results from its deployment of TestDrive for its best-selling Instant Accounts package
Gothenburg, Sweden (August 26, 2008) – Today Runaware, the global leader in online software demos and related services, is pleased to announce that Sage (UK) Limited has actively integrated TestDrive online demos onto its new website. Sage (UK) Limited has seen a marked increase in the number of high quality leads being generated through the web for its market-leading Instant Accounts package as a result of deploying the Runaware TestDrive online demonstration system to its newly rebranded website.
The TestDrive option for Sage Instant Accounts went live earlier this year, and has already become a source of high quality leads for the company.
Sage recognises the value in allowing potential customers to test out its software directly from their website. “Before we utilised Runaware’s TestDrive service, we used conventional software marketing techniques to promote our products such as downloads and evaluation CD’s. We then piloted TestDrive in the UK in 2007, and the online try-before-you-buy approach has been a fantastic success. This has since encouraged us to roll out the service for many more of our core applications and it is achieving more amazing results,” says Ewan McIntyre, Digital Marketing Manager Small Business Division Marketing. “The website re-design now reflects this success as it now incorporates the TestDrive service as an integral element and makes it easier than ever for our website visitors to get instant access to many of our top selling applications. There is no-doubt in my mind that this method is the future for software marketing” he added.
Prospective customers are attracted by the offer to run the full-working versions of our major software programs without having to download any files or request a CD to be sent to them in the post. “TestDrive is quick, easy and effective – both for the customer and for Sage,” says McIntyre.
Commenting on the results achieved with Sage Instant Accounts and Sage 50 Accounts, Chief Executive Officer of Runaware, Tim Keyes, states: “We are delighted but not surprised to see the very positive response that Sage is receiving as a result of using TestDrive to give customers the opportunity to experience the full range of features and benefits that the applications deliver to small and medium-sized businesses. TestDrive has proven, time and time again, to be highly effective in helping software businesses to enhance the level of service and choice they provide to prospective customers, and in persuading more of those prospective customers to take the next step on the sales cycle.”
Sage has also deployed Runaware’s TestDrive to provide potential customers with immediate access to its contact management software, Sage 50 ACT! This has also proved to be effective, providing Sage with a significant number of additional leads through the web site on a daily basis. The company is now looking at making the TestDrive service available for other applications and at the prospect of providing it as an added benefit to reseller and business partners.
Runaware is the global leader in online demonstration services. Its TestDrive interactive environment is used by software publishers and ISVs all over the world to boost sales by providing instant web-based evaluation capabilities without any need for downloads or to wait for CDs to arrive in the post. To access a full working version of the selected software package, all visitors to the publishers’ web sites need do is click on the TestDrive logo and provide a few enquiry details.
Applications run as if they are installed on the prospect’s own PC or laptop. Suites or add-on applications can be demonstrated in the TestDrive online demo, showing the collaboration between multiple applications and effectively up-selling prospects. Links to CRM and sales process can also be made, helping to speed up the sales cycle. Used on its own, or with self-guided tutorials and guided feature tours, TestDrive delivers the best user experience and provides the highest quality leads and improved time to market.
About Sage
Sage (UK) Limited is a subsidiary of The Sage Group plc, a leading global supplier of business management software solutions and related products and services, principally for small to medium-sized enterprises. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and now employs over 13,000 people worldwide.
About Runaware™
Founded in 1999 and with offices in North America, India and Europe, Runaware™ is the global leader in online software demos and software marketing services. Runaware™ offers ISVs and software publishers a revolutionary means of providing a hassle-free online demonstration environment that runs full versions of software safely and securely over the Internet – anywhere, anytime – with no CDs, downloads or installations required. More than demonstrations, Runaware™ also delivers industry-leading account management and software marketing services such as lead capture and customer profiling, demos for partners, demo localization, marketing campaigns and search engine marketing services. Runaware™ delivers intelligence and measurable results, producing higher sales and conversion rates, faster time-to-market and shorter sales cycles – all at a lower cost.
To receive Runaware™ news directly in your RSS reader, subscribe at http://feeds.runaware.com/LatestNewsReleasesFromRunaware.
CONTACT:
Jayson Gehri
+46 [0]31 743 0150
www.runaware.com
The leading supplier of business software for UK companies is seeing very positive results from its deployment of TestDrive for its best-selling Instant Accounts package
Gothenburg, Sweden (August 26, 2008) – Today Runaware, the global leader in online software demos and related services, is pleased to announce that Sage (UK) Limited has actively integrated TestDrive online demos onto its new website. Sage (UK) Limited has seen a marked increase in the number of high quality leads being generated through the web for its market-leading Instant Accounts package as a result of deploying the Runaware TestDrive online demonstration system to its newly rebranded website.
The TestDrive option for Sage Instant Accounts went live earlier this year, and has already become a source of high quality leads for the company.
Sage recognises the value in allowing potential customers to test out its software directly from their website. “Before we utilised Runaware’s TestDrive service, we used conventional software marketing techniques to promote our products such as downloads and evaluation CD’s. We then piloted TestDrive in the UK in 2007, and the online try-before-you-buy approach has been a fantastic success. This has since encouraged us to roll out the service for many more of our core applications and it is achieving more amazing results,” says Ewan McIntyre, Digital Marketing Manager Small Business Division Marketing. “The website re-design now reflects this success as it now incorporates the TestDrive service as an integral element and makes it easier than ever for our website visitors to get instant access to many of our top selling applications. There is no-doubt in my mind that this method is the future for software marketing” he added.
Prospective customers are attracted by the offer to run the full-working versions of our major software programs without having to download any files or request a CD to be sent to them in the post. “TestDrive is quick, easy and effective – both for the customer and for Sage,” says McIntyre.
Commenting on the results achieved with Sage Instant Accounts and Sage 50 Accounts, Chief Executive Officer of Runaware, Tim Keyes, states: “We are delighted but not surprised to see the very positive response that Sage is receiving as a result of using TestDrive to give customers the opportunity to experience the full range of features and benefits that the applications deliver to small and medium-sized businesses. TestDrive has proven, time and time again, to be highly effective in helping software businesses to enhance the level of service and choice they provide to prospective customers, and in persuading more of those prospective customers to take the next step on the sales cycle.”
Sage has also deployed Runaware’s TestDrive to provide potential customers with immediate access to its contact management software, Sage 50 ACT! This has also proved to be effective, providing Sage with a significant number of additional leads through the web site on a daily basis. The company is now looking at making the TestDrive service available for other applications and at the prospect of providing it as an added benefit to reseller and business partners.
Runaware is the global leader in online demonstration services. Its TestDrive interactive environment is used by software publishers and ISVs all over the world to boost sales by providing instant web-based evaluation capabilities without any need for downloads or to wait for CDs to arrive in the post. To access a full working version of the selected software package, all visitors to the publishers’ web sites need do is click on the TestDrive logo and provide a few enquiry details.
Applications run as if they are installed on the prospect’s own PC or laptop. Suites or add-on applications can be demonstrated in the TestDrive online demo, showing the collaboration between multiple applications and effectively up-selling prospects. Links to CRM and sales process can also be made, helping to speed up the sales cycle. Used on its own, or with self-guided tutorials and guided feature tours, TestDrive delivers the best user experience and provides the highest quality leads and improved time to market.
About Sage
Sage (UK) Limited is a subsidiary of The Sage Group plc, a leading global supplier of business management software solutions and related products and services, principally for small to medium-sized enterprises. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and now employs over 13,000 people worldwide.
About Runaware™
Founded in 1999 and with offices in North America, India and Europe, Runaware™ is the global leader in online software demos and software marketing services. Runaware™ offers ISVs and software publishers a revolutionary means of providing a hassle-free online demonstration environment that runs full versions of software safely and securely over the Internet – anywhere, anytime – with no CDs, downloads or installations required. More than demonstrations, Runaware™ also delivers industry-leading account management and software marketing services such as lead capture and customer profiling, demos for partners, demo localization, marketing campaigns and search engine marketing services. Runaware™ delivers intelligence and measurable results, producing higher sales and conversion rates, faster time-to-market and shorter sales cycles – all at a lower cost.
To receive Runaware™ news directly in your RSS reader, subscribe at http://feeds.runaware.com/LatestNewsReleasesFromRunaware.
