Runaware™ redesigns site and relaunches product offerings including Software TestDrive and The Runaware TestDrive Alliance Program.

CONTACT:

Jayson Gehri
[954] 302 5340

Fort Lauderdale, Florida (October 11, 2006) Runaware™, the global leader in online software evaluation services, partners with Citrix the global leader in on-demand access to offer clients with on-demand product and service offerings to clients and resellers.

Runaware™ has redesigned their site to improve site navigation and allow clients and potential customers the ability to demo their detailed flagship products; Software TestDrive and the TestDrive Alliance Program.

The Software TestDrive product is an online, managed software demonstration service that delivers software applications to global audiences. The product is driven by Citrix technology. Citrix, the global leader in on-demand access has been a long standing partner of Runaware. Another service, the TestDrive Alliance Program, is a sophisticated customizable lead generation and customer relationship marketing tool.

The Software TestDrive service enables customers to experience fully functioning software applications via on demand demos, at any time with no download or installation required. The Software TestDrive service offers clients a customizable demo, tutorials, surveys and much more. By allowing potential customers to test drive the software prior to buying it, companies are able to significantly reduce their marketing costs associated with sending expensive CD’s while at the same time improving their sales cycles.

The new Alliance Program product is a sales and marketing service, running on the Citrix Access Suite, enabling clients with a fully dynamic and customizable application demonstration platform which includes a sophisticated customer relationship marketing back-end reporting and lead management utility. The Alliance Program service works in conjunction with the Software TestDrive on-demand product; providing end users the opportunity to respond to a client’s customizable lead generation questionnaire before downloading the best suited demo to meet their needs. Additionally, the Alliance Program service allows clients to send potential customers follow-up surveys, auto-generated emails, the opportunity to order the software online or have a follow-up sales call to answer any questions they may have.

About Runaware™
Founded in 1999 and with offices in North America and Europe, Runaware™ is the global leader in online software demonstration services. Runaware™ offers ISVs and software publishers a revolutionary means of providing a hassle-free online demonstration environment that runs full versions of software safely and securely over the Internet – anywhere, anytime – with no CDs, downloads or installations required. More than demonstrations, Runaware™ delivers intelligence and measurable results, producing higher sales and conversion rates, faster time-to-market and shorter sales cycles – all at a lower cost.

CONTACT:

Jayson Gehri
[954] 302 5340

Fort Lauderdale, Florida (October 11, 2006) Runaware™, the global leader in online software evaluation services, partners with Citrix the global leader in on-demand access to offer clients with on-demand product and service offerings to clients and resellers.

Runaware™ has redesigned their site to improve site navigation and allow clients and potential customers the ability to demo their detailed flagship products; Software TestDrive and the TestDrive Alliance Program.

The Software TestDrive product is an online, managed software demonstration service that delivers software applications to global audiences. The product is driven by Citrix technology. Citrix, the global leader in on-demand access has been a long standing partner of Runaware. Another service, the TestDrive Alliance Program, is a sophisticated customizable lead generation and customer relationship marketing tool.

The Software TestDrive service enables customers to experience fully functioning software applications via on demand demos, at any time with no download or installation required. The Software TestDrive service offers clients a customizable demo, tutorials, surveys and much more. By allowing potential customers to test drive the software prior to buying it, companies are able to significantly reduce their marketing costs associated with sending expensive CD’s while at the same time improving their sales cycles.

The new Alliance Program product is a sales and marketing service, running on the Citrix Access Suite, enabling clients with a fully dynamic and customizable application demonstration platform which includes a sophisticated customer relationship marketing back-end reporting and lead management utility. The Alliance Program service works in conjunction with the Software TestDrive on-demand product; providing end users the opportunity to respond to a client’s customizable lead generation questionnaire before downloading the best suited demo to meet their needs. Additionally, the Alliance Program service allows clients to send potential customers follow-up surveys, auto-generated emails, the opportunity to order the software online or have a follow-up sales call to answer any questions they may have.

About Runaware™
Founded in 1999 and with offices in North America and Europe, Runaware™ is the global leader in online software demonstration services. Runaware™ offers ISVs and software publishers a revolutionary means of providing a hassle-free online demonstration environment that runs full versions of software safely and securely over the Internet – anywhere, anytime – with no CDs, downloads or installations required. More than demonstrations, Runaware™ delivers intelligence and measurable results, producing higher sales and conversion rates, faster time-to-market and shorter sales cycles – all at a lower cost.