Runaware™ and FrontRange Solutions Include Resellers on TestDrive
Fort Lauderdale, Florida (January 29, 2007)
CONTACT:
Jayson Gehri
[954] 302 5340
Fort Lauderdale, Florida (January 29, 2007) – Today Runaware™, the global leader in online software demonstrations, has announced the launch of the Runaware TestDrive Alliance Program for FrontRange resellers.
FrontRange Solutions develops award-winning software and solutions used by more than 130,000 companies and over 1.2 million users worldwide to manage a wide variety of business relationships and provide exceptional service. FrontRange product families, designed specifically for small-to-medium-enterprise (SME) and distributed enterprise organizations include: GoldMine® for business relationship management, team-based contact management and sales force automation solutions; IT Service Management with ITSM® HEAT® and ITIL® standards-based modules for complete service management; Communication Management including IP Contact Center for reduced telephony costs and increased agent productivity, streamlined customer service and communications; and Infrastructure Management, which provides the ability to optimize the full lifecycle of a company's assets. The FrontRange Runaware TestDrive Alliance Program is designed for resellers of FrontRange’s Goldmine® CRM and Heat® IT Service Management software products and will enable FrontRange resellers to make fully-functional versions of the software available from their web sites and marketing materials. End-users simply click on the link provided by Runaware to test drive the FrontRange application online, without downloads or CDs.
“By putting a TestDrive link for Goldmine® or Heat® on their web sites, Frontrange partners can provide an instant online demonstration for any customer at any time. They can talk the users through the software over the telephone, or the users can use the software themselves. Either way, this is a powerful and highly effective way to move potential buyers onto the next stage of the sales cycle,” stated Tim Keyes, Runaware COO.
In addition to the benefits of an online demonstration, the Alliance Program also provides partners with a sophisticated web-based lead management tool that tracks and monitors leads from users who have demonstrated Frontrange applications. Resellers are able to generate reports, view the number and information of qualified leads and download lead information directly into their own CRM application. This provides a way to identify serious prospects from those who are just looking and resellers can focus their efforts on real opportunities.
About Runaware™
Founded in 1999 and with offices in North America and Europe, Runaware™ is the global leader in online software demonstration services. Runaware™ offers ISVs and software publishers a revolutionary means of providing a hassle-free online demonstration environment that runs full versions of software safely and securely over the Internet – anywhere, anytime – with no CDs, downloads or installations required. More than demonstrations, Runaware™ delivers intelligence and measurable results, producing higher sales and conversion rates, faster time-to-market and shorter sales cycles – all at a lower cost.


