Runaware Announces SEO/SEM Services To Enhance Online Software Demo Offerings
Fort Lauderdale, Florida (June 17, 2008)
CONTACT:
Jayson Gehri
[954] 302 5340
New Search Engine Optimization and Search Engine Marketing Capabilities Provide
Greater Numbers of Search Responses, Increased Trial, Better Qualified Leads
Fort Lauderdale, Florida (June 10, 2008)– Runaware™, the global leader in online demos and related services, today announced it is adding Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services to its industry-leading TestDrive online software demonstration offerings. The services, delivered through the company’s new Google AdWords®-certified Search Division, give Runaware customers powerful new tools for driving more traffic to their TestDrive-powered software demonstrations.
“TestDrive represents possibly the strongest technique any software company can use to drive sales. Yet in the Internet world, search engines are the key to driving traffic. Our new SEO and SEM services will allow our customers to accomplish both these important objectives,” said Tim Keyes, chief executive officer of Runaware. “Our top-flight team of SEO/SEM specialists have the skills, the experience, and the talent to maximize the effectiveness of our customers’ online marketing campaigns.”
Search Engine Optimization, a major component of Runaware’s new services, can help ISVs and software publishers raise the visibility of their online marketing efforts. With SEO, content, meta tags, anchor text, back links and more are all formatted to match keywords used by the vendor’s key customers in order to increase search hits and click-through.
Search Engine Marketing includes both Pay Per Click and Pay Per Action as well as behavioral targeted advertising and other online marketing strategies. Through the addition of these services, Runaware will bring new value to its customers’ marketing campaigns by taking the manual work of ad creation, performance management, keyword bidding, landing page construction, and ongoing monitoring/optimization out of the customers’ hands.
Runaware’s new Search Division will be led by Ryan Walker, an SEO and SEM expert with long experience gained at Urchin, Google and Microsoft. Walker’s unique talents are expected to make the SEM programs for its clients singularly successful in the marketplace. Said Walker, “The marketing services now available through Runaware will add excitement, visibility and effectiveness to our customers’ online software demo efforts, while also making campaigns more cost-effective. It’s an unbeatable combination. These new additions to Runaware’s service lineup will lead prospects directly into the vendor’s software demo—a ‘first touch’ that will be extremely compelling to any potential customer.”
Runaware’s new Search Division staff carries the most respected professional certifications including Yahoo! Search Marketing and Microsoft adCenter. The company is also among a select few firms in the world with Google Beta offerings for Pay per Action, Gadget, and TV ads. For more information about the new Search Division, including service details and pricing, visit www.runaware.com.
About Runaware™
Founded in 1999 and with offices in North America, India and Europe, Runaware™ is the global leader in online software demos and software marketing services. Runaware™ offers ISVs and software publishers a revolutionary means of providing a hassle-free online demonstration environment that runs full versions of software safely and securely over the Internet – anywhere, anytime – with no CDs, downloads or installations required. More than demonstrations, Runaware™ also delivers industry-leading account management and software marketing services such as lead capture and customer profiling, demos for partners, demo localization, marketing campaigns and search engine marketing services. Runaware™ delivers intelligence and measurable results, producing higher sales and conversion rates, faster time-to-market and shorter sales cycles – all at a lower cost.
To receive Runaware™ news directly in your RSS reader, subscribe at http://feeds.runaware.com/LatestNewsReleasesFromRunaware.
CONTACT:
Jayson Gehri
[954] 302 5340
New Search Engine Optimization and Search Engine Marketing Capabilities Provide
Greater Numbers of Search Responses, Increased Trial, Better Qualified Leads
Fort Lauderdale, Florida (June 10, 2008)– Runaware™, the global leader in online demos and related services, today announced it is adding Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services to its industry-leading TestDrive online software demonstration offerings. The services, delivered through the company’s new Google AdWords®-certified Search Division, give Runaware customers powerful new tools for driving more traffic to their TestDrive-powered software demonstrations.
“TestDrive represents possibly the strongest technique any software company can use to drive sales. Yet in the Internet world, search engines are the key to driving traffic. Our new SEO and SEM services will allow our customers to accomplish both these important objectives,” said Tim Keyes, chief executive officer of Runaware. “Our top-flight team of SEO/SEM specialists have the skills, the experience, and the talent to maximize the effectiveness of our customers’ online marketing campaigns.”
Search Engine Optimization, a major component of Runaware’s new services, can help ISVs and software publishers raise the visibility of their online marketing efforts. With SEO, content, meta tags, anchor text, back links and more are all formatted to match keywords used by the vendor’s key customers in order to increase search hits and click-through.
Search Engine Marketing includes both Pay Per Click and Pay Per Action as well as behavioral targeted advertising and other online marketing strategies. Through the addition of these services, Runaware will bring new value to its customers’ marketing campaigns by taking the manual work of ad creation, performance management, keyword bidding, landing page construction, and ongoing monitoring/optimization out of the customers’ hands.
Runaware’s new Search Division will be led by Ryan Walker, an SEO and SEM expert with long experience gained at Urchin, Google and Microsoft. Walker’s unique talents are expected to make the SEM programs for its clients singularly successful in the marketplace. Said Walker, “The marketing services now available through Runaware will add excitement, visibility and effectiveness to our customers’ online software demo efforts, while also making campaigns more cost-effective. It’s an unbeatable combination. These new additions to Runaware’s service lineup will lead prospects directly into the vendor’s software demo—a ‘first touch’ that will be extremely compelling to any potential customer.”
Runaware’s new Search Division staff carries the most respected professional certifications including Yahoo! Search Marketing and Microsoft adCenter. The company is also among a select few firms in the world with Google Beta offerings for Pay per Action, Gadget, and TV ads. For more information about the new Search Division, including service details and pricing, visit www.runaware.com.
About Runaware™
Founded in 1999 and with offices in North America, India and Europe, Runaware™ is the global leader in online software demos and software marketing services. Runaware™ offers ISVs and software publishers a revolutionary means of providing a hassle-free online demonstration environment that runs full versions of software safely and securely over the Internet – anywhere, anytime – with no CDs, downloads or installations required. More than demonstrations, Runaware™ also delivers industry-leading account management and software marketing services such as lead capture and customer profiling, demos for partners, demo localization, marketing campaigns and search engine marketing services. Runaware™ delivers intelligence and measurable results, producing higher sales and conversion rates, faster time-to-market and shorter sales cycles – all at a lower cost.
To receive Runaware™ news directly in your RSS reader, subscribe at http://feeds.runaware.com/LatestNewsReleasesFromRunaware.
CONTACT:
Jayson Gehri
[954] 302 5340
New Search Engine Optimization and Search Engine Marketing Capabilities Provide
Greater Numbers of Search Responses, Increased Trial, Better Qualified Leads
Fort Lauderdale, Florida (June 10, 2008)– Runaware™, the global leader in online demos and related services, today announced it is adding Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services to its industry-leading TestDrive online software demonstration offerings. The services, delivered through the company’s new Google AdWords®-certified Search Division, give Runaware customers powerful new tools for driving more traffic to their TestDrive-powered software demonstrations.
“TestDrive represents possibly the strongest technique any software company can use to drive sales. Yet in the Internet world, search engines are the key to driving traffic. Our new SEO and SEM services will allow our customers to accomplish both these important objectives,” said Tim Keyes, chief executive officer of Runaware. “Our top-flight team of SEO/SEM specialists have the skills, the experience, and the talent to maximize the effectiveness of our customers’ online marketing campaigns.”
Search Engine Optimization, a major component of Runaware’s new services, can help ISVs and software publishers raise the visibility of their online marketing efforts. With SEO, content, meta tags, anchor text, back links and more are all formatted to match keywords used by the vendor’s key customers in order to increase search hits and click-through.
Search Engine Marketing includes both Pay Per Click and Pay Per Action as well as behavioral targeted advertising and other online marketing strategies. Through the addition of these services, Runaware will bring new value to its customers’ marketing campaigns by taking the manual work of ad creation, performance management, keyword bidding, landing page construction, and ongoing monitoring/optimization out of the customers’ hands.
Runaware’s new Search Division will be led by Ryan Walker, an SEO and SEM expert with long experience gained at Urchin, Google and Microsoft. Walker’s unique talents are expected to make the SEM programs for its clients singularly successful in the marketplace. Said Walker, “The marketing services now available through Runaware will add excitement, visibility and effectiveness to our customers’ online software demo efforts, while also making campaigns more cost-effective. It’s an unbeatable combination. These new additions to Runaware’s service lineup will lead prospects directly into the vendor’s software demo—a ‘first touch’ that will be extremely compelling to any potential customer.”
Runaware’s new Search Division staff carries the most respected professional certifications including Yahoo! Search Marketing and Microsoft adCenter. The company is also among a select few firms in the world with Google Beta offerings for Pay per Action, Gadget, and TV ads. For more information about the new Search Division, including service details and pricing, visit www.runaware.com.
About Runaware™
Founded in 1999 and with offices in North America, India and Europe, Runaware™ is the global leader in online software demos and software marketing services. Runaware™ offers ISVs and software publishers a revolutionary means of providing a hassle-free online demonstration environment that runs full versions of software safely and securely over the Internet – anywhere, anytime – with no CDs, downloads or installations required. More than demonstrations, Runaware™ also delivers industry-leading account management and software marketing services such as lead capture and customer profiling, demos for partners, demo localization, marketing campaigns and search engine marketing services. Runaware™ delivers intelligence and measurable results, producing higher sales and conversion rates, faster time-to-market and shorter sales cycles – all at a lower cost.
To receive Runaware™ news directly in your RSS reader, subscribe at http://feeds.runaware.com/LatestNewsReleasesFromRunaware.
