New Runaware TestDrive INSIGHT service provides software firms with unique capability to record and review online user demos
Fort Lauderdale, Florida (November 19, 2008)
CONTACT:
Jayson Gehri
[954] 302 5340
www.runaware.com
New concept provides software designers and ISVs with the means to record TestDrive online demonstration sessions to sharpen their sales approach, refine marketing focus and test usability
Fort Lauderdale, Florida (November 19, 2008) – Runaware, the leader in online demos and software marketing services, has announced the launch of TestDrive INSIGHT, a new addition to the TestDrive suite of services that enables software vendors and ISVs to record user demonstration sessions for use in increasing ROI by better targeting sales efforts, sharpening their competitive edge and refining software usability.
By utilizing Runaware’s unique Demo Recording Analysis (DRA) technology, TestDrive INSIGHT enables software companies to see exactly how prospective customers explore and use their software. Individual demo sessions can be recorded and played back at any time. The system records TestDrive sessions automatically, without any need for operator intervention or supervision.
Software houses have complete control over which demo sessions are recorded. Using the TestDrive Customer Profiling and Lead Capture system, they can select which sessions to record based on specific criteria and details provided by the user prior to running the demo. Alternatively they can record sessions at a specific frequency or at random. This means that TestDrive INSIGHT can be used with equal effect to pre-qualify prospective users or to assess general usability of software.
Andy Poulter, Runaware’s Chief Technology Officer, says that TestDrive INSIGHT has the potential to become an invaluable tool in the software development process and in helping vendors to focus on key selling points of new products and versions. He states: “TestDrive INSIGHT gives product development and sales and marketing teams the ability to study how users respond to new features and functions and to adapt their products to meet user needs and improve their sales potential. This added-value service has been developed in direct response to customer requests and feedback. We believe that it will prove to be a highly valuable addition to the TestDrive suite and one that will underline and confirm Runaware’s position as the global leader in online demo systems.”
Ben Walters is the VP Engineering at Runaware’s development centre, adds that the use of the DRA technology in TestDrive INSIGHT makes the service unique. “We have invested significant research and development effort and resource into DRA and TestDrive INSIGHT. We see this as significant technology breakthrough and one that has the potential to significantly enhance and enrich the whole process of developing and evaluating software – both for the ISVs and the end user customer.”
Using DRA technology, software vendors and ISVs can record and playback TestDrive online demos easily and review them through Runaware’s dedicated web portal. Full playback controls are available, as well as the ability to download the video files from Runaware’s portal. In addition, a powerful search feature allows ISVs to find a specific demo recording and check its review status, quickly and easily.
Runaware has developed the system at its dedicated software research and development facility. It embarked on the development of TestDrive INSIGHT after receiving requests from customers for a method of tracking user-behavior when evaluating web pages. Following further extensive research and feedback from customers and partners, Runaware has developed DRA, and subsequently the TestDrive INSIGHT service, to meet the broader needs of software companies and ISVs in both evaluating user responses and analyzing and refining sales processes and techniques to increase their effectiveness and return on investment.
Further development of the system is planned for the future. TestDrive INSIGHT is available to be run with TestDrive deployments with immediate effect.
About Runaware™
Founded in 1999 and with offices in North America, India and Europe, Runaware™ is the global leader in online software demos and software marketing services. Runaware™ offers ISVs and software publishers a revolutionary means of providing a hassle-free online demonstration environment that runs full versions of software safely and securely over the Internet – anywhere, anytime – with no CDs, downloads or installations required. More than demonstrations, Runaware™ also delivers industry-leading account management and software marketing services such as lead capture and customer profiling, demos for partners, demo localization, marketing campaigns and search engine marketing services. Runaware™ delivers intelligence and measurable results, producing higher sales and conversion rates, faster time-to-market and shorter sales cycles – all at a lower cost.
To receive Runaware™ news directly in your RSS reader, subscribe at http://feeds.runaware.com/LatestNewsReleasesFromRunaware.
CONTACT:
Jayson Gehri
[954] 302 5340
www.runaware.com
New concept provides software designers and ISVs with the means to record TestDrive online demonstration sessions to sharpen their sales approach, refine marketing focus and test usability
Fort Lauderdale, Florida (November 19, 2008) – Runaware, the leader in online demos and software marketing services, has announced the launch of TestDrive INSIGHT, a new addition to the TestDrive suite of services that enables software vendors and ISVs to record user demonstration sessions for use in increasing ROI by better targeting sales efforts, sharpening their competitive edge and refining software usability.
By utilizing Runaware’s unique Demo Recording Analysis (DRA) technology, TestDrive INSIGHT enables software companies to see exactly how prospective customers explore and use their software. Individual demo sessions can be recorded and played back at any time. The system records TestDrive sessions automatically, without any need for operator intervention or supervision.
Software houses have complete control over which demo sessions are recorded. Using the TestDrive Customer Profiling and Lead Capture system, they can select which sessions to record based on specific criteria and details provided by the user prior to running the demo. Alternatively they can record sessions at a specific frequency or at random. This means that TestDrive INSIGHT can be used with equal effect to pre-qualify prospective users or to assess general usability of software.
Andy Poulter, Runaware’s Chief Technology Officer, says that TestDrive INSIGHT has the potential to become an invaluable tool in the software development process and in helping vendors to focus on key selling points of new products and versions. He states: “TestDrive INSIGHT gives product development and sales and marketing teams the ability to study how users respond to new features and functions and to adapt their products to meet user needs and improve their sales potential. This added-value service has been developed in direct response to customer requests and feedback. We believe that it will prove to be a highly valuable addition to the TestDrive suite and one that will underline and confirm Runaware’s position as the global leader in online demo systems.”
Ben Walters is the VP Engineering at Runaware’s development centre, adds that the use of the DRA technology in TestDrive INSIGHT makes the service unique. “We have invested significant research and development effort and resource into DRA and TestDrive INSIGHT. We see this as significant technology breakthrough and one that has the potential to significantly enhance and enrich the whole process of developing and evaluating software – both for the ISVs and the end user customer.”
Using DRA technology, software vendors and ISVs can record and playback TestDrive online demos easily and review them through Runaware’s dedicated web portal. Full playback controls are available, as well as the ability to download the video files from Runaware’s portal. In addition, a powerful search feature allows ISVs to find a specific demo recording and check its review status, quickly and easily.
Runaware has developed the system at its dedicated software research and development facility. It embarked on the development of TestDrive INSIGHT after receiving requests from customers for a method of tracking user-behavior when evaluating web pages. Following further extensive research and feedback from customers and partners, Runaware has developed DRA, and subsequently the TestDrive INSIGHT service, to meet the broader needs of software companies and ISVs in both evaluating user responses and analyzing and refining sales processes and techniques to increase their effectiveness and return on investment.
Further development of the system is planned for the future. TestDrive INSIGHT is available to be run with TestDrive deployments with immediate effect.
About Runaware™
Founded in 1999 and with offices in North America, India and Europe, Runaware™ is the global leader in online software demos and software marketing services. Runaware™ offers ISVs and software publishers a revolutionary means of providing a hassle-free online demonstration environment that runs full versions of software safely and securely over the Internet – anywhere, anytime – with no CDs, downloads or installations required. More than demonstrations, Runaware™ also delivers industry-leading account management and software marketing services such as lead capture and customer profiling, demos for partners, demo localization, marketing campaigns and search engine marketing services. Runaware™ delivers intelligence and measurable results, producing higher sales and conversion rates, faster time-to-market and shorter sales cycles – all at a lower cost.
To receive Runaware™ news directly in your RSS reader, subscribe at http://feeds.runaware.com/LatestNewsReleasesFromRunaware.
CONTACT:
Jayson Gehri
[954] 302 5340
www.runaware.com
New concept provides software designers and ISVs with the means to record TestDrive online demonstration sessions to sharpen their sales approach, refine marketing focus and test usability
Fort Lauderdale, Florida (November 19, 2008) – Runaware, the leader in online demos and software marketing services, has announced the launch of TestDrive INSIGHT, a new addition to the TestDrive suite of services that enables software vendors and ISVs to record user demonstration sessions for use in increasing ROI by better targeting sales efforts, sharpening their competitive edge and refining software usability.
By utilizing Runaware’s unique Demo Recording Analysis (DRA) technology, TestDrive INSIGHT enables software companies to see exactly how prospective customers explore and use their software. Individual demo sessions can be recorded and played back at any time. The system records TestDrive sessions automatically, without any need for operator intervention or supervision.
Software houses have complete control over which demo sessions are recorded. Using the TestDrive Customer Profiling and Lead Capture system, they can select which sessions to record based on specific criteria and details provided by the user prior to running the demo. Alternatively they can record sessions at a specific frequency or at random. This means that TestDrive INSIGHT can be used with equal effect to pre-qualify prospective users or to assess general usability of software.
Andy Poulter, Runaware’s Chief Technology Officer, says that TestDrive INSIGHT has the potential to become an invaluable tool in the software development process and in helping vendors to focus on key selling points of new products and versions. He states: “TestDrive INSIGHT gives product development and sales and marketing teams the ability to study how users respond to new features and functions and to adapt their products to meet user needs and improve their sales potential. This added-value service has been developed in direct response to customer requests and feedback. We believe that it will prove to be a highly valuable addition to the TestDrive suite and one that will underline and confirm Runaware’s position as the global leader in online demo systems.”
Ben Walters is the VP Engineering at Runaware’s development centre, adds that the use of the DRA technology in TestDrive INSIGHT makes the service unique. “We have invested significant research and development effort and resource into DRA and TestDrive INSIGHT. We see this as significant technology breakthrough and one that has the potential to significantly enhance and enrich the whole process of developing and evaluating software – both for the ISVs and the end user customer.”
Using DRA technology, software vendors and ISVs can record and playback TestDrive online demos easily and review them through Runaware’s dedicated web portal. Full playback controls are available, as well as the ability to download the video files from Runaware’s portal. In addition, a powerful search feature allows ISVs to find a specific demo recording and check its review status, quickly and easily.
Runaware has developed the system at its dedicated software research and development facility. It embarked on the development of TestDrive INSIGHT after receiving requests from customers for a method of tracking user-behavior when evaluating web pages. Following further extensive research and feedback from customers and partners, Runaware has developed DRA, and subsequently the TestDrive INSIGHT service, to meet the broader needs of software companies and ISVs in both evaluating user responses and analyzing and refining sales processes and techniques to increase their effectiveness and return on investment.
Further development of the system is planned for the future. TestDrive INSIGHT is available to be run with TestDrive deployments with immediate effect.
About Runaware™
Founded in 1999 and with offices in North America, India and Europe, Runaware™ is the global leader in online software demos and software marketing services. Runaware™ offers ISVs and software publishers a revolutionary means of providing a hassle-free online demonstration environment that runs full versions of software safely and securely over the Internet – anywhere, anytime – with no CDs, downloads or installations required. More than demonstrations, Runaware™ also delivers industry-leading account management and software marketing services such as lead capture and customer profiling, demos for partners, demo localization, marketing campaigns and search engine marketing services. Runaware™ delivers intelligence and measurable results, producing higher sales and conversion rates, faster time-to-market and shorter sales cycles – all at a lower cost.
To receive Runaware™ news directly in your RSS reader, subscribe at http://feeds.runaware.com/LatestNewsReleasesFromRunaware.
