Case Study: Mamut Captures More Prospects with TestDrive

CONTACT:

Jayson Gehri
+46 [0]31 743 0150
www.runaware.com

Mamut, one of Europe’s leading developers of software for small businesses, uses TestDrive online demos on its UK web site – increasing lead traffic by 200% in 6 months

Gothenburg, Sweden (October 23, 2008) – Runaware, the global leader in online demos and software marketing services, announced today that it has published a case study detailing how the use of TestDrive on Mamut’s UK web site to entice and obtain leads has led to a dramatic increase in leads.

Over the past few years, Mamut has seen an increase in the importance of the web to their marketing mix and attracting prospects. Mamut deployed TestDrive online demos of its business software at the end of 2007. Within six month, the volume of leads being generated had increased by 200%.

“I was hoping for maybe a 50 percent increase so I was really pleasantly surprised and impressed. The feedback from the sales team has been that it is probably the single best thing that we have ever done marketing-wise – it has been above and beyond my expectations,” stated Nathan Bray, UK Marketing Manager for Mamut.

Not only have the amount of leads increased, but the quality of leads has been on par with other, more expensive lead sources, in terms of cost-per-lead, Bray says that TestDrive delivers “excellent value.”

Tim Keyes, Runaware CEO commented, “Among other benefits, I’ve always known that TestDrive online demos are a valuable call-to-action. In addition, we’ve always been confident that our lead capture system delivers quality, highly-qualified leads to our customers at significant value. One of our challenges has always been showing new customers the impact TestDrive can have, I’m very pleased that Mamut has gone on record stating this fact.”

A copy of the full Mamut case study about their success with TestDrive online demos can be downloaded here. To view examples of TestDrive demos, visit www.runaware.com/clients.jsp.

About Runaware™
Founded in 1999 and with offices in North America, India and Europe, Runaware™ is the global leader in online software demos and software marketing services. Runaware™ offers ISVs and software publishers a revolutionary means of providing a hassle-free online demonstration environment that runs full versions of software safely and securely over the Internet – anywhere, anytime – with no CDs, downloads or installations required. More than demonstrations, Runaware™ also delivers industry-leading account management and software marketing services such as lead capture and customer profiling, demos for partners, demo localization, marketing campaigns and search engine marketing services. Runaware™ delivers intelligence and measurable results, producing higher sales and conversion rates, faster time-to-market and shorter sales cycles – all at a lower cost.

To receive Runaware™ news directly in your RSS reader, subscribe at http://feeds.runaware.com/LatestNewsReleasesFromRunaware.

CONTACT:

Jayson Gehri
+46 [0]31 743 0150
www.runaware.com

Mamut, one of Europe’s leading developers of software for small businesses, uses TestDrive online demos on its UK web site – increasing lead traffic by 200% in 6 months

Gothenburg, Sweden (October 23, 2008) – Runaware, the global leader in online demos and software marketing services, announced today that it has published a case study detailing how the use of TestDrive on Mamut’s UK web site to entice and obtain leads has led to a dramatic increase in leads.

Over the past few years, Mamut has seen an increase in the importance of the web to their marketing mix and attracting prospects. Mamut deployed TestDrive online demos of its business software at the end of 2007. Within six month, the volume of leads being generated had increased by 200%.

“I was hoping for maybe a 50 percent increase so I was really pleasantly surprised and impressed. The feedback from the sales team has been that it is probably the single best thing that we have ever done marketing-wise – it has been above and beyond my expectations,” stated Nathan Bray, UK Marketing Manager for Mamut.

Not only have the amount of leads increased, but the quality of leads has been on par with other, more expensive lead sources, in terms of cost-per-lead, Bray says that TestDrive delivers “excellent value.”

Tim Keyes, Runaware CEO commented, “Among other benefits, I’ve always known that TestDrive online demos are a valuable call-to-action. In addition, we’ve always been confident that our lead capture system delivers quality, highly-qualified leads to our customers at significant value. One of our challenges has always been showing new customers the impact TestDrive can have, I’m very pleased that Mamut has gone on record stating this fact.”

A copy of the full Mamut case study about their success with TestDrive online demos can be downloaded here. To view examples of TestDrive demos, visit www.runaware.com/clients.jsp.

About Runaware™
Founded in 1999 and with offices in North America, India and Europe, Runaware™ is the global leader in online software demos and software marketing services. Runaware™ offers ISVs and software publishers a revolutionary means of providing a hassle-free online demonstration environment that runs full versions of software safely and securely over the Internet – anywhere, anytime – with no CDs, downloads or installations required. More than demonstrations, Runaware™ also delivers industry-leading account management and software marketing services such as lead capture and customer profiling, demos for partners, demo localization, marketing campaigns and search engine marketing services. Runaware™ delivers intelligence and measurable results, producing higher sales and conversion rates, faster time-to-market and shorter sales cycles – all at a lower cost.

To receive Runaware™ news directly in your RSS reader, subscribe at http://feeds.runaware.com/LatestNewsReleasesFromRunaware.