Examples of Proven Success for Online Demos
ManagerAssistant.com
For ManagerAssistant.com, selling by demo is the primary method of new customer acquisition – and Runaware TestDrive proved to be ideal in helping the company to accelerate the sales process and boost efficiency.
Results:
- Pre-sales technical support decreased by 50%
- Sales process decreased by 25%
- Between 50-60% of visitors select a TestDrive over a download
"Since deploying on TestDrive we have noticed that some of our smaller sales especially are placing orders quicker – sometimes within a few hours."
"It (TestDrive) is more efficient, speeds up the sales cycle and reduces the frustrations people that might have in terms of trying to demo the product and being able to have multiple people in their company take a look at it more easily and quickly."
Mamut Software Ltd
Mamut, one of Europe’s leading developers of software for SMEs, has deployed Runaware’s TestDrive real-time demonstration system on its UK web site – with impressive results.
Results
- 200% more prospects within 6 months of implementation
- TestDrive online demos proven to be a viable alternative to downloads
- Online demos a cost savings over CD shipping
- TestDrive Online Demos are the #1 lead source for Mamut
- Single best marketing tool for the sales team
"I was hoping for maybe a 50 percent increase so I was really pleasantly surprised and impressed. The feedback from the sales team has been that it is probably the single best thing that we have ever done marketing-wise – it has been above and beyond my expectations."
The company was getting a decent number of leads from its web site before it deployed online demos – but not as many as it would have liked overall. Within six months of going live with TestDrive, at the end of 2007, the number of leads Mamut was generating from its UK web site had increased by a remarkable 200 percent.
S2000 Win
S2000Win’s applications were installed on a set of two web / SQL servers within two dedicated facilities operated by Runaware located in Boston, MA and Gothenburg, Sweden. S2000Win wanted to develop new sales and marketing opportunities and reduce the cost of sales within the company; "with the growing importance of the web we realized that up to this point our online marketing had not been seen as a priority and S2000Win’s online strategy was more of a presence rather than utilitarian." That was to change once the decision was made to use Runaware Software TestDrive.
Results
"For a start, since we began using Runaware TestDrive, the amount of trial requests we receive has increased by 400%," said Mr. Hutton.
"The marketing cost saved in providing these evaluations online and reducing our previous spending on CDs (and their management), has been huge and have put the costs of the service into some perspective. For S2000Win, one additional license sale pays for the cost of Runaware TestDrive for an entire year and we hit that almost straight away."
Osterman Whitepaper
The Benefits of the Online Demo Method for Demonstrating Software
- Traditional software evaluation methods that require the physical presence of these individuals simultaneously simply don’t work well in a distributed environment.
- Our research found that the typical software evaluator spends about 290 hours annually, or about 14% of a typical work year, evaluating software products.
- Anywhere from nine to more than 25 people can be involved to varying degrees with a software evaluation project.
- 17% of the respondents to our survey that had installed evaluation software have experienced a system problem after doing so, such as a crash, corruption of existing software that had previously been installed on their system, or some other problem.
- One of the fundamental advantages of the Online Demo method of evaluating software is its ability to be evaluated by people in geographically separate locations.
- The Online Demo method for evaluating software is perceived to be significantly better than other software evaluation methods by a majority of software evaluators.
