TestDrive Account Management and Analytics

An Extension of Your Marketing Team

With TestDrive, you are not investing in just a hosted online demo and a superior software eval for your customers; you are receiving the collective experience our team can provide to improve your software marketing. Our staff manages your TestDrive implementation and your TestDrive program continually throughout the year. They constantly monitor the performance of your lead capture and software evals to provide your marketing team with valuable observations, allowing you to focus on your main business.

Our team of account managers are marketing professionals that have worked with some of the largest software companies in the world to provide a superior online demo experience and include online demos in their marketing mix. Our account managers have helped their clients increase lead generation, improve conversion rates and shorten sales cycles.

Account Management Services
  • A dedicated primary account manager
  • A support team familiar with your product and business
  • Ongoing analysis of your TestDrive service with detailed reporting
  • Identify marketing potential to increase conversions

TestDrive Analytics

TestDrive online demos are a web-based software eval, with the ability to track almost all of the details of your visitors from the time they enter our lead capture process through to the point when they close the online demo.

With the ability to tag specific campaigns and traffic sources, you can integrate TestDrive into all of your marketing with confidence and the knowledge that you will be able to easily track the success of your marketing efforts. TestDrive makes it easy to track almost any aspect of your online software eval.

Your Account Management team will deliver traffic reporting on a regular basis so you can easily see how many visitors and leads are interested in your online demos, conversion rates, the number of TestDrive online demos conducted and time spent in your online demos. Depending on your specific setup, you can also receive reporting on your calls-to-action and tutorial usage.

Analytics Features*
  • Visitor details, such as operating system, browser type, geographic location, language
  • Visitor volume
  • Lead conversion rates
  • Profile performance
  • Campaign tracking
  • Answer statistics
  • Online demo volume
  • Call-to-action tracking
  • Tutorial usage
  • Average demo session length

*Available analytics based on usage of TestDrive Customer Profiling and Lead Capture system, and optional tutorial services

Pricing

Account Management and Analytics services are part of TestDrive.
Contact one of our sales reps today to learn more about including online demos in your software marketing.